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Effects of Voice Search on Commerce

Voice Search

How We Support Emerging Brands



Pre-Buy –Before the product is even purchased we have a lot of opportunity to evaluate the saturation of the market to help determine the success of a brand, product, or category. The pre-buying optimizations are critical for us to be first to market, achieve early & consistent page one rankings, and establish authority faster than our competitors.

  • Seeding the site with keywords (SEO)
  • Keyword research (SEO, SEM)
  • External linking & internal linking (SEO, Merchandising, Brand, Buying)
  • Indexing specific landing pages (SEO)
  • Landing page optimization (LPO)
  • Social sharing of landing page(s) (Social, SEO, SEM)
  • Parked brand page if applicable (PIM, SEO)
  • Pre-sales if possible (PIM)


Product Purchased – Once we have inventory we can assess how well our pre-buy optimizations performed and adjust where necessary. The single biggest factor outside of our control is gaining a link from brand or the amplification of the brand through social media.

  • PIM
  • LPO for merchandising team
  • Brand page optimization
  • Referrals
  • Social sharing
  • Editorial
  • Indexing
  • SOLD
  • Localization of product(s)
  • Social Media
  • Organic Search and ad buys



Brand Growth – Expansion will largely be dependent on inventory buys and popularity of product. Virility of product, brand, or category is single biggest factor on how quickly we can grow a brand. Most of the focus will be taking away market share from competitors.

  • Keyword expansion
  • Market dominance through paid search
  • Competitor analysis
  • Internal linking optimizations