the quiet life

You have a choice to what you wear on your body. You define yourself through clothes, tattoos, piercings, and accessories. Look for inspiration at Cartel Circuit in the hottest street wear, skateboard, and surf brands. Remember everyone is looking at you.

1. Profound

profound hoodie clothing

Profound Aesethic is a premium street wear line that merges clothing and lifestyle to make all things beautiful and profound. Their ready to wear clothing line feels like it is fresh off the runway. Their design aesthetic is one of our favorites as it mixes basics with fashions pieces. Their collaboration with Pepsi make us crave a new Starter jacket. It is inspired by 90’s sports nostalgia, with colors and moods of an era that will forever be iconic. “A New Generation” capsule collection designed and crafted by Profound Aesthetic for Pepsi, carries signature systoles curated in a minimalistic light. Rich stain fabrics with classic cotton baseball cap silhouettes take part in the capsule. The Americana foundation that Pepsi has cultivated for decades is reflected in the capsules red, white, and blue color palette.

2. Dope Couture

dope clothing street wear hoodie

Drawing inspiration from both luxury lifestyle and street culture, DOPE’s clothing and accessories have built a unique following including tastemakers and music icons alike. The brand’s initial lines and boutique built a community of like-­minded individuals that saw DOPE as more than just a brand, but as a lifestyle. Self­-proclaimed as the Bougie Crew, the founding members embodied DOPE’s progressive style and growing presence in the streetwear industry. With an extended line now including accessories, cut and sew, and snapbacks, DOPE set out to build a flagship boutique on the iconic Fairfax Avenue in Los Angeles and to extend the reach of the Bougie Crew. Today, the Fairfax location has become a streetwear staple filled with DOPE’s latest pieces including beanies, pullovers, and intricate cut & sew. Featured in international publications and music videos, and selling at accounts across the globe, DOPE is taking the Bougie Crew worldwide.

3.The Quiet Life
Andy Mueller was raised in the mid-west on a healthy diet of BMX, skateboarding, music and magazines. At an early age, Andy became addicted to the art of image making and photo taking. In 1993, Andy founded OhioGirl Design, a small design/photo/film studio. In 1997, Andy started “The Quiet Life” with a few friends from within OhioGirl.

In addition to the Quiet Life, Andy works full time at Girl Skateboards as a member of the infamous “Art Dump.”At Girl, Andy’s main duty is to art direct Girl’s shoe company Lakai Limited Footwear, but he also designs skateboard deck graphics to Girl Skateboards and Chocolate Skateboards, shoots photos for Fourstar, Ruby and the other brands within Girl, and contributes elsewhere when time allows. Andy also continues to do freelance photograph, design, and special projects under the name OhioGirl, and co-runs a small “indie” music label called OhioGold Records,

Andy currently lives in Los Angeles with his wife, his son Owen and daughter Edie, a cat and bird. He also really likes to play ping-pong and recently picked up his golf clubs for the first time in 15 years….

4. Vissla
Vissla is a clothing brand that represents creative freedom, a forward-thinking philosophy, and a generation of creators and innovators. We embrace the modern do-it-yourself attitude within surf culture, performance surfing, and craftsmanship. This is a surf-everything and ride-anything mentality. We are creators and innovators.

5. Dime

Antoine Asselin Lunch Break full part from Dime Mtl on Vimeo.

6. Publish
Publish will stir your imagination. They are truly clothiers who are setting the quality bar. They aspire to delivering premium, timeless products and ideas that transcend the realms of art and fashion. Their collection includes street wear fashion that is utilitarian. Categories include premium outerwear, denim, tees, accessories and many cut & sew pieces. Publish’s designs are classic, some say they may even be timeless in their sensibility. You won’t find any stuffy pieces and they are quite the opposite leaning towards a casual vibe with an heir of sophistication.

7. A Bathing Ape
Located in the center of Tokyo, Japan. Bape is a fashion leader that strives to introduce Japanese fashion culture to the rest of the globe. Their story began 22 years ago and has remained streetwear focused the entire time. Producing iconic designs, original patterns and characters such as “APE HEAD”, “BAPE® CAMO”, “BAPE STA™”, “SHARK HOODIE” and “BABY MILO®”. Their newest collab with Futura will certainly become your favorite new collaboration.

bape futura street wear collection

8. Born X Raised
If Born and Raised doesn’t make you a little uncomfortable then you should be wearing it. If you feel uncomfortable at all then their goods probably don’t belong on your body. Their line is the edgiest of the top 10 street wear brands list and certainly demands the most respect. Born x Raised is focused on family and doesn’t care if you don’t like their logo, lifestyle, or values. If you want to share in their lifestyle make sure you are local.

9. Lurk Hard
It started in 2008 with a sticker and a couple skateboarders. Today it is still a couple of skateboarders with a cult like following. Now offering a few more products including t-shirts, beanies, and many other accessories you need on your person. Buy Lurk Hard at your local skate shop.

10. Fucking Awesome
Legendary skateboarder, Jason Dill, has been running his brand, Fucking Awesome, for 13 years now and still it is somewhat of a mystery to many. Here Jason sits down and shares 6 things that you probably don’t know about FA.

Street Wear

Whatever your goals are for putting clothes on in the morning (assuming that you sleep naked) below we reviewed ten up and coming skateboard brands, street wear brands, and surf brands. If you are retailer carrying any of these brands and would like to be featured on Cartel Circuit email us at [matt at cartelcircuit dot com].

skateboard slam hand rail

What sane individual feels compelled to hurl their body down a set of stairs to slide precariously on a hand rail? To skateboarders it is second nature.

This is the most brutal slam that you will ever see in skateboarding history that results in no physical injury.  Jordan Grace retells the story of the day he ollies down a double set of stairs to slide a double kinked rail and landed neck first on a hand rail. Caution this skateboard video contains graphic imagery.

Video transcription:

Everything was going normal that day. I was sliding them down. I remember making it to the bottom one time. That one try I was like leaning too far forward for the second kink and just got served dude. Ate shit. It was slow motion, it was one of those slam where I like go oh this is going to happen this is going to suck. And yeah, I hit my neck on it…(laughs)…somehow. It went down hill from there. Everyone in the park was like call 911 and stuff. I was like “chill out man let me figure it out”. Chris was just like “dude, you got to go to the hospital today”. So yeah, I played it safe and went to the hospital to get checked out. They put me in like a whole body CAT scan and scanned my body. The doctor said “I shouldn’t skate again for six weeks”. I was skating again like within a week. Even my parents they were freaking out. My mom was like wow it was way worse than what you made it seem. Everyone thought I shouldn’t be able to skate or walk anymore. I kinda agree that slam was bad.

And there was a Gopro angle that no one has seen either. Oh shit, I forgot about that. There was a Go-Pro there. We got to show them that. I haven’t even seen that.

skate heads

A skateboard video highlighting the ingenuity of 12 skateboards inspired to build mobile skate features.

Have you ever seen a moveable half-pipe that rides the rails of railroad tracks? How about a boat that can go to sea that doubles as a pyramid feature? Or what about a launch ramp on wheels that is also a beautiful piece of art? It’s better than you imagine.

SKATE HEADS from Flexfit on Vimeo.

DIRECTED & EDITED BY Zenga Bros
http://zengabros.com

PRODUCED BY Booooooom + Flexfit
http://www.booooooom.com
http://www.flexfit.com

SKATERS

Rob Rickaby
Andy Anderson
Lee Yankou
Adam Hopkins
Nate Lacoste
Mike Mckinlay
Colin Nogue
Cole Nowicki
Ali Yaqubian
Mike Klinkhammer
Will Blakely
Zach Barton

THANK YOU

Sandro Grison
Timothy McLeod
Dave Ehrenreich
Craig Trudeau
City of Vancouver
Chapel Arts

MUSIC

"China Jones" – Gobby & Ian Isiah
Courtesy of UNO NYC, 2013

"Erk" – Gobby
Courtesy of UNO NYC, 2014

"My2Weeks" – Gobby
Courtesy of UNO NYC, 2014

"Y Smart Car" – Gobby
Courtesy of 1080p, 2014

"Clifford" – Gobby
Courtesy of 1080p, 2014

Soundtrack by Gobby, Courtesy of UNO NYC & 1080p.

http://gobbygobby.com

chris joslin

The Berrics tests skateboards that were purchased at Walmart and the results are unbelievable.

Video transcription

[ kid crying in the background ]

The back of aisle 9 about a year ago we came here and found some really shitty boards and watched some of the best skaters in the world try to skate these things. Not such a great attempt. But, we want to see if they listened to us and improved the quality of these shitty boards. So here we are. Let’s see if the wheels spin. Holy shit. You know what you try to save money you are going to actually spend way more when you pick up your kid from the hospital, because the board came to a complete halt. Dude, the concave is still the other way around too. Since justice has not been served we are going to grab a couple more of these and put Chris Joslin to the test. This is The Berrics Consumer reports. It is not everyday that you get three and half complete boards for $90.34.

Look at the wheels. The wheels are plastic for sure. Right? Notice too, the plastic goes underneath the bolts on this side and this side. So you got take it apart, take off the plastic, and then put it back together. How do you take this damn wheel off? I am trying the same thing. Dude. WTF. Wait…you got to…to take the bolt off. You got to take the bolt off, dude! Skateboarding should not be this hard dude. Let me try to roll on it. I am kind of scared man. You are here all the time skating, I always see you…every time land a tre-flip down the ten first time. Think you can do it on one of these? Probably not, but I will try. They will probably all break before anything happens.

Wait, is the board graphic just a sticker? No, it’s a paper. I bet it doesn’t slide well. You are going to go all the way through it. No I am not. It is not the best but it will have to due. But hey look at this…you just bought these and there is rust inside of them already. I bet these have been on the shelves for at least 14 years. Is this really necessary? Should we start trying the first tricks? So these…oh no, oh no. You got some WD40 for these things? Hey, this one’s ain’t half. Here’s a challenge get the rest of the plastic off. You got wheel bite? Ah, these are going to snap on me yo. How hard was it pushing on that thing? Pretty weird. For my own safety the least I can do is wax this paper. We have reinforcements. I have my own board too if this doesn’t work out.

Holy shit look the truck bent! Whoa. Look how thin the axle is. From the ollie, huh? Dude. Sketchy. Should we start with the reinforcement. No, let’s start with that…this is going to get interesting. Ladies and gentlemen, you just saw Chris Joslin bail a kick flip first try. Look at how hard it is for him to just push and it’s downhill. The middle of it like hit the ground. Oh, look at that. It is symmetrical now with the concave. Maybe I will roll faster now. Like so unconfident.

Let’s see those trucks again. It is smiling have a nice day. Dude, that thing is so bent. Oh my god. Oh my. It keeps getting happier and happier with every try. It’s a bigger smile. It is going to make my life more and more miserable. Shit. It fell from a foot high. That truck is so bent. Oh my god, look at it from here. Oh my god. Should we switch boards? No, it turned into a low rider. So that was a perfect kick flip. Let’s give this guy one more try. No. No! One board down. Jesus, that is not even delamination that is pure destruction. I am nervous every try, me too. It is missing a tooth. Oh, my god. Did you see that? It broke from a flick. It was from the pop. We got a board snapped in half and a truck snapped in half.

You get what you pay for. Apparently, not much with these.

diamond supply

How a small skateboard accessories company turned into a multi-million dollar street wear brand.

diamond supply logo original

It all started in the late nineties when Nick “Diamond” Tershay had the foresight to start a skateboarding hardware company. At the time the only real players in the skate hardware business were Shorty’s and ATM Click who had just started manufacturing their 1″ Wonders. While aesthetically more appealing than their competitors Diamond’s (officially known as Diamond Supply Co.) standard mounting hardware never really became ubiquitous across every mom & pop skate shop because of the higher price-point. Diamond’s signature one silver bolt look was unique but it was competing against Shorty’s Silverados that had two silver bolts and were a dollar cheaper. For years the Diamond brand grew slowly as they improved upon their hardware by adding colored hardware, migrating to Allen hardware, and improving their packaging. Realizing they couldn’t build an empire just upon a single product Diamond added to their product line by offering skateboard wax and risers. The infamous Hella Slick Wax became an instant success because it stood out from all the other square shaped and dully colored skate wax.

A half a decade had passed since founding Diamond Supply Co. and the skateboard accessories business was still steadily growing but Diamond still only appealed to skateboarders. Diamond took another step towards becoming a lifestyle brand by again broadening its product line by introducing t-shirts and sweatshirts. While the screens on tees and hoodies helped improved brand recognition the Diamond brand got a break in 2005. Nike was looking to improve their position in core skateboarding market and asked Nick Tershay to design a special edition color-way for the Nike SB line. The Dunk had been a Nike best seller so Nick’s infamous design was placed on the Dunk. The shoe’s silver, Tiffany (turquoise), and black color-way (snake-like texture) quickly become a hit and a must have for many sneaker heads and skateboarders alike. Nick smartly placed the Diamond Supply Co. logo prominently on the tongue and the Diamond Supply Co. brand popularity exploded.

Less than a year later Diamond’s business was booming thanks to Nick’s shoe design and it was time for them to move out of the Girl distribution house. Now with enough clout to build an empire upon they moved into the historic Fairfax neighborhood in LA, California. This location has been home to exclusive special releases and the shop is no stranger to lines that wrap around the block. It’s not uncommon to spot an un-announced pro-skater, artist, or athlete, stopping by to pick up the latest releases. Diamond is constantly building their brand while helping build the skateboard and street wear lifestyles. They still have plans to open many more stores in other metropolitans but to date has only opened one other store located in SF.

Today Diamond Supply Co. continues to grow their brand with an amazing skate team including Paul Rodriguez, Eric Koston, Stevie Williams, Torey Pudwill, Nyjah Huston, and about a hundred more who all represent the Diamond Life. Diamond Supply Co. is alive & well and is a global brand that has been copied many times over. Thanks to an amazing design, creative, and marketing team the brand is developing logos, prints, and establishing collaborations that are constantly evolving the brand. Diamond now offers tees, shorts, shoes, stickers, boxers, backpacks, grip tape, blankets, hats, skateboards, wax, and has extended their product offering to women and kids. Diamond has never been stronger and is here to stay. Get the #diamondlife at Zumiez.

diamond jenny tee

grinder app

Grinders (2014) "TRAILER" from Nick Genova on Vimeo.

Hands down the best trailer I have seen in a long time. The video editing is superb, the cinematography is perfect, and the skating is great, combined with a soundtrack that you want to download it is no wonder that this video won awards. Grinders is the winner of the top prize (Best Overall) for Converse and Kingshit Magazine's "Connect the Dots" 2014 competition.

'Grinders' is a fake trailer that explores the world's perception of skateboarders. For many people in the "real world", a skateboard is nothing but a useless wooden toy, something that gets thrown away when you grow up. This film is for the misunderstood people who never threw it away.

Connect the Dots is an international skate-film/photography competition which takes place during the month of July. Teams of up to 10 skaters/filmers have 30 days to film a 5 minute creative film, as well as submit 10 photos to Kingshit Magazine. In 2014 the total prize money doubled, going from $10,000 to $20,000. For the Third year in a row Nick Genova and his team took the top prize.

Written and Directed by Nick Genova

Cinematography
Nick Genova
Chris Wardle

Contributing Writer
Aidan Johnston

Starring
Jesse Landen
Aidan Johnston
Paul Liliani
Corey Lof
Nick Latimer
Zach Roy
Matas Nakrosius
Brice MacInnis
Erik Tarlowski
Nick Genova
Wojtek Zawada
Tom Morrison
Nicole Tetrault
Aaron Wynia

Post-Sound Mixing
Patrick Simms

history of nike sb

December 26, 2012 Written by:

As one of the leading companies in sports equipment and apparel, Nike has strived to stay on top with their revolutionary technology and innovation. With a diverse range of focuses, Nike turned to the world of skateboarding in the late 90’s brining their idea for the future, respect for the past and creative outlook to the table, creating the new brand Nike SB and forming a team with some of the most famed names in skateboarding.

Prior to the launch of their skateboarding specific brand, Nike began producing and selling skate shoes in 1997. The idea for Nike to produce skate shoes came from the large group of skateboarders who were already skating in popular Nike basketball shoes. Modeled after other skateboarding shoe brands, Nike took their Dunk model and added padding to the tongue and collar to protect against the impact of skateboarding. In their first attempt at launching a skateboarding shoe Nike did not fair so well against the market of already established skate shoe brands, and was not recognized as a core skateboarding brand. A few years after their attempt in the skateboarding industry Nike introduced its new brand in 2002, Nike SB which stands for Nike Skateboarding. Shifting the focus specifically to the design and production of skateboarding shoes would be no easy feat since the design of a skateboarding shoe seems like a complete contradiction. Nike had to formulate designs that would feature enough cushioning to protect the skateboarders feet from the pavement and boards, while at the same time providing enough feel and control for the board. They would also need to find a way to construct a shoe that was durable enough to withstand the wear and tear of skateboarding while keeping the design light and breathable, and they also had to mix the ideas of tradition with progression. One of their first models the Nike SB Low Pro Dunk was a revision of a popular basketball shoe where they added a Zoom Air Unit cushioning and additional padding in the tongue and collar to provide skateboarders they extra protection they needed. Following the Dunks, Nike released four more models, the Angus, FC, Delta Force and URL. Despite the launch of Nike Skateboarding and its release of different models of skate shoes, Nike SB continued to struggle against other core brands.

Shortly after emerging into skateboarding, Nike SB tried a different approach to help improve the sales, marketing and image by signing professional skateboarder Paul Rodriguez Jr. to the team in 2004. Often times labeled the Michael Jordan of skateboarding, Paul Rodriguez was awarded Transworld’s Rookie of the Year in 2003 and took home the gold in the 2004 Summer X Games. The addition of Paul Rodriguez to the Nike SB team helped improve the brand’s image while continually growing Nike’s reputation of sport superstars. A year after Paul Rodriguez joined with Nike SB, he began working directly with Nike to formulate his first pro model skate shoe, creating the P-Rod signature series. Unlike other skate shoes the P-Rod series features state of the art technology designed by Nike such as visible Zoom Air to help add cushioning as well as board feel. As the P-Rod series evolved so did the technology, with 5 different series the P-Rod shoe continues to be a highly sought after skate shoe for both its durability and style.

As Nike SB continued to grow their professional skate team grew as well. In 2007 Nike SB released their first skateboarding video called “Nothing But The Truth” and featured names like Paul Rodriguez, Stefan Janoski, Eric Koston, Omar Salazar and more including amateur riders and a few flow riders. A few years later in 2009 pro riders Stefan Janoski and Eric Koston were signed to the Nike SB skateboarding team, followed by Omar Salazar in 2010. After their arrivals Nike worked with both Stefan Janoski and Eric Koston to create their own signature model shoes, the Nike SB Zoom Stefan Janoski and the Nike SB Eric Koston. With each new model of shoe, Nike incorporated new technology to enhance the performance of each shoe. The Zoom Stefan Janoski shoes feature the Nike Zoom Air insole and air pocket for extra impact support. In 2010 Nike introduced Lunarlon, a super soft and lightweight foam into the market. The Nike SB Eric Koston was the first shoe to feature Lunarlon as well as omit the midsole entirely, enhancing impact support while keeping the shoe lightweight and flexible.

Over the past 10 years Nike SB has played a huge role in the skateboarding industry. With their determination, eye for talent, and creativity fused into technology Nike was able to push past the hurdles and competition and establish themselves as a one of the core skateboarding brands. Featuring some of the most well-known and talented riders in skateboarding, like Paul Rodriguez, Eric Koston, Stefan Janoski and more, Nike continues to bring their innovation and new designs to the world of skateboarding while constantly pushing the envelope of design and technology further than it has ever gone before.