The 27 year old singer, actress, and songwriter stepped up her sock game (pun intended) by inking a 3 year contract with Stance to design a sock collection to be released this autumn.
It’s true, Rihanna’s sock game recently took a promotion from fashion designer to creative director by partnering with Stance socks, the official provider of socks to the National Basketball Association. In her new role she will be designing limited edition socks. This isn’t just a fluffy title to make her appear more legit as a fashion designer in fact quite the opposite. It has been said that Rihanna is “incredibly hands-on and has worked on every part of the sock design process from mood boards to the campaigns photo shoots”. While the rest of the world is just learning about this development today (or yesterday) depending on where you get your news from; Rihanna hints that she has been in collaboration with Stance since May 2015. The goal of their collaboration is to take an accessory that you may have never thought about and turn it into something that has to be a part of your wardrobe. Rihanna’s partnership with Stance socks not only includes designing the collections but also has her as the star in the marketing campaigns.
Stance has done an early release of two styles of socks designed by Rihanna in the last 24 hours at a very limited run. Each pair of socks has been numbered by hand from 1 to 1500. The men’s version of the sock is a crew sock while the women’s version is an over-the-knee style printed with vintage style newspaper ads. The knee-high sock, cheekily titled “Murder Rih Wrote” has a kitchy black-white-and-red pattern featuring newspaper typography and horror movie poster-inspired images, they are very RiRi. Stance plans to release 18 more styles from Rihanna’s collection in September, with a subsequent holiday line to be released before Christmas.
Stance’s Murder Ri Wrote Over The Knee sock is the first collaborative sock design from Rihanna, it’s an uncommon sock that states you don’t have to sacrifice style for substance. The Murder Rih Wrote sock is super comfortable thanks to premium cotton fibers that are spun for a smooth feel and blended with performance features like a seamless toe closure and shapely heels. A specialized band of elastic support your arches, while the reinforced heels and toes offer the ultimate in durability from destructive boots & heels. The socks also prevent slippage with a self-adjusting cuff that ensures every pair stays where you put it.
It has not been disclosed as to which retailers will be stocking the Rihanna socks but it is speculated that Zumiez will have a selection as they already have a wide variety of Stance socks.