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Skate Heads

skate heads

A skateboard video highlighting the ingenuity of 12 skateboards inspired to build mobile skate features.

Have you ever seen a moveable half-pipe that rides the rails of railroad tracks? How about a boat that can go to sea that doubles as a pyramid feature? Or what about a launch ramp on wheels that is also a beautiful piece of art? It’s better than you imagine.

SKATE HEADS from Flexfit on Vimeo.


PRODUCED BY Booooooom + Flexfit


Rob Rickaby
Andy Anderson
Lee Yankou
Adam Hopkins
Nate Lacoste
Mike Mckinlay
Colin Nogue
Cole Nowicki
Ali Yaqubian
Mike Klinkhammer
Will Blakely
Zach Barton


Sandro Grison
Timothy McLeod
Dave Ehrenreich
Craig Trudeau
City of Vancouver
Chapel Arts


"China Jones" – Gobby & Ian Isiah
Courtesy of UNO NYC, 2013

"Erk" – Gobby
Courtesy of UNO NYC, 2014

"My2Weeks" – Gobby
Courtesy of UNO NYC, 2014

"Y Smart Car" – Gobby
Courtesy of 1080p, 2014

"Clifford" – Gobby
Courtesy of 1080p, 2014

Soundtrack by Gobby, Courtesy of UNO NYC & 1080p.

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Chris Joslin Skates Walmart Skateboards

chris joslin

The Berrics tests skateboards that were purchased at Walmart and the results are unbelievable.

Video transcription

[ kid crying in the background ]

The back of aisle 9 about a year ago we came here and found some really shitty boards and watched some of the best skaters in the world try to skate these things. Not such a great attempt. But, we want to see if they listened to us and improved the quality of these shitty boards. So here we are. Let’s see if the wheels spin. Holy shit. You know what you try to save money you are going to actually spend way more when you pick up your kid from the hospital, because the board came to a complete halt. Dude, the concave is still the other way around too. Since justice has not been served we are going to grab a couple more of these and put Chris Joslin to the test. This is The Berrics Consumer reports. It is not everyday that you get three and half complete boards for $90.34.

Look at the wheels. The wheels are plastic for sure. Right? Notice too, the plastic goes underneath the bolts on this side and this side. So you got take it apart, take off the plastic, and then put it back together. How do you take this damn wheel off? I am trying the same thing. Dude. WTF. Wait…you got to…to take the bolt off. You got to take the bolt off, dude! Skateboarding should not be this hard dude. Let me try to roll on it. I am kind of scared man. You are here all the time skating, I always see you…every time land a tre-flip down the ten first time. Think you can do it on one of these? Probably not, but I will try. They will probably all break before anything happens.

Wait, is the board graphic just a sticker? No, it’s a paper. I bet it doesn’t slide well. You are going to go all the way through it. No I am not. It is not the best but it will have to due. But hey look at this…you just bought these and there is rust inside of them already. I bet these have been on the shelves for at least 14 years. Is this really necessary? Should we start trying the first tricks? So these…oh no, oh no. You got some WD40 for these things? Hey, this one’s ain’t half. Here’s a challenge get the rest of the plastic off. You got wheel bite? Ah, these are going to snap on me yo. How hard was it pushing on that thing? Pretty weird. For my own safety the least I can do is wax this paper. We have reinforcements. I have my own board too if this doesn’t work out.

Holy shit look the truck bent! Whoa. Look how thin the axle is. From the ollie, huh? Dude. Sketchy. Should we start with the reinforcement. No, let’s start with that…this is going to get interesting. Ladies and gentlemen, you just saw Chris Joslin bail a kick flip first try. Look at how hard it is for him to just push and it’s downhill. The middle of it like hit the ground. Oh, look at that. It is symmetrical now with the concave. Maybe I will roll faster now. Like so unconfident.

Let’s see those trucks again. It is smiling have a nice day. Dude, that thing is so bent. Oh my god. Oh my. It keeps getting happier and happier with every try. It’s a bigger smile. It is going to make my life more and more miserable. Shit. It fell from a foot high. That truck is so bent. Oh my god, look at it from here. Oh my god. Should we switch boards? No, it turned into a low rider. So that was a perfect kick flip. Let’s give this guy one more try. No. No! One board down. Jesus, that is not even delamination that is pure destruction. I am nervous every try, me too. It is missing a tooth. Oh, my god. Did you see that? It broke from a flick. It was from the pop. We got a board snapped in half and a truck snapped in half.

You get what you pay for. Apparently, not much with these.

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The Hottest Street Wear Brands in 2015

unif girls

Why did only 9 street wear brands make the list? Because as 8&9 describes below nine is the most perfect and powerful number and is now our favorite number. So away with top 10 lists, here’s the top 9. BTW, put on some headphones and turn up the volume as FrancisGotHeat beats are awesome!


It’s time to familize yourself with Unif if you do not already know. This bold men’s and women’s apparel line was created by Eric Espinoza + Christine Lai and is unique and original in every essence. This prêt-à-porter line looks to be bespoke at first glance but isn’t which sets it apart from all others.


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ZANEROBE is a progressive streetwear label designed in Sydney, Australia. They don’t know me like you know me. All we can say is watch the video and then go take out a loan to pick up all this gear. It is no wonder they are number one on our list!

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Hoonigan KB Hoodie

Ken Block is the founder of Hoonigan and their cultural icon. Hoonigan stands out from the rest of the street wear brands being highly focused on only those that drive or hoon cars. Hoon activities can include speeding, burnouts, doughnuts or screeching tires. Those commonly identified as being involved in “hooning” or street racing are young and predominantly male, although increasingly female, drivers in the age range of 17 and 35 years.

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#4 8&9

8&9 clothing

8&9 is streetwear brand based in beautiful Miami, Florida. While 8&9 mostly appears in small boutiques in major metropolitans it is carried worldwide by over 250 retailers. 8&9 design aesthetics combine a fierce anti-establishment attitude with quality design, old school color ways and re-appropriated sub-culture references. The grittiness of the Miami street scene is where 8&9 gets their influence. So how did the number eight and nine become the name of the brand? Thge symbolism is found within each number…the number eight represents infinity, and number nine is the highest most powerful and perfect single digit number. If you refuse to settle and are a constant path of evolving then find infinite perfection in 8&9 clothing.

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kinfolk matches

The bicycle culture streetwear brand Kinfolk was formed in 2008 by a Salah Mason and a couple friends from New York, Los Angeles and Tokyo, Japan. The concept of a “Kinfolk life” grew from their desire to create products and experiences that weren’t available to purchase. They live true to their mantra and some of their best digs aren’t easy to acquire. Combining experience from a variety of disciplines, the friends set out to source the highest quality designers, builders and techniques to develop lasting products and unique experiences. As the Kinfolk family continues growing by the day, the missions of working hard and having fun remain steadfast.

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supreme clothing on couch

In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. At its core was the gang of rebellious young New York skaters and artists who became the store’s staff, crew, and customers.

Supreme grew to be the embodiment of the downtown culture, playing an integral part in its constant regeneration. Skaters, punks, hip-hop heads – the young counter culture at large – all gravitated towards Supreme.

While it grew into a downtown institution, Supreme established itself as a brand known for its quality, style and authenticity.

Over its twenty year history, Supreme has worked with some of our generation’s most groundbreaking designers, artists, photographers and musicians – all who have helped continue to define its unique identity and attitude.

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rhythm clothing

Rhythm brings together a group of individuals with a shared dream of creating a livelihood doing what they love. Drawing on influences from art, music and surf – past, present and future. Rhythm speaks to creative self-expressionists who yearn for new frontiers off the well-worn path.

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ambig clothing

Founded in 1995 this brand was on the brink of shutting down before re-inventing the brand as more of a street wear clothing brand rather than an exclusive skate brand. Today Ambiguous is looking fresher than ever and has broadened their category selection which helped reach a wider consumer. Expect this brand to continue to grow and take it to the next level.

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naketano logo

The most elusive brand of all the street wear brands this No fur. No down. No silk. No leather. No wool. brand is infamous for keeping it low key. Good luck tracking down a website other than Blue Tomato that carries Naketano products.

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Diamond Supply Co – The Making of a Multi-Million Dollar Street Wear Brand

diamond supply

How a small skateboard accessories company turned into a multi-million dollar street wear brand.

diamond supply logo original

It all started in the late nineties when Nick “Diamond” Tershay had the foresight to start a skateboarding hardware company. At the time the only real players in the skate hardware business were Shorty’s and ATM Click who had just started manufacturing their 1″ Wonders. While aesthetically more appealing than their competitors Diamond’s (officially known as Diamond Supply Co.) standard mounting hardware never really became ubiquitous across every mom & pop skate shop because of the higher price-point. Diamond’s signature one silver bolt look was unique but it was competing against Shorty’s Silverados that had two silver bolts and were a dollar cheaper. For years the Diamond brand grew slowly as they improved upon their hardware by adding colored hardware, migrating to Allen hardware, and improving their packaging. Realizing they couldn’t build an empire just upon a single product Diamond added to their product line by offering skateboard wax and risers. The infamous Hella Slick Wax became an instant success because it stood out from all the other square shaped and dully colored skate wax.

A half a decade had passed since founding Diamond Supply Co. and the skateboard accessories business was still steadily growing but Diamond still only appealed to skateboarders. Diamond took another step towards becoming a lifestyle brand by again broadening its product line by introducing t-shirts and sweatshirts. While the screens on tees and hoodies helped improved brand recognition the Diamond brand got a break in 2005. Nike was looking to improve their position in core skateboarding market and asked Nick Tershay to design a special edition color-way for the Nike SB line. The Dunk had been a Nike best seller so Nick’s infamous design was placed on the Dunk. The shoe’s silver, Tiffany (turquoise), and black color-way (snake-like texture) quickly become a hit and a must have for many sneaker heads and skateboarders alike. Nick smartly placed the Diamond Supply Co. logo prominently on the tongue and the Diamond Supply Co. brand popularity exploded.

Less than a year later Diamond’s business was booming thanks to Nick’s shoe design and it was time for them to move out of the Girl distribution house. Now with enough clout to build an empire upon they moved into the historic Fairfax neighborhood in LA, California. This location has been home to exclusive special releases and the shop is no stranger to lines that wrap around the block. It’s not uncommon to spot an un-announced pro-skater, artist, or athlete, stopping by to pick up the latest releases. Diamond is constantly building their brand while helping build the skateboard and street wear lifestyles. They still have plans to open many more stores in other metropolitans but to date has only opened one other store located in SF.

Today Diamond Supply Co. continues to grow their brand with an amazing skate team including Paul Rodriguez, Eric Koston, Stevie Williams, Torey Pudwill, Nyjah Huston, and about a hundred more who all represent the Diamond Life. Diamond Supply Co. is alive & well and is a global brand that has been copied many times over. Thanks to an amazing design, creative, and marketing team the brand is developing logos, prints, and establishing collaborations that are constantly evolving the brand. Diamond now offers tees, shorts, shoes, stickers, boxers, backpacks, grip tape, blankets, hats, skateboards, wax, and has extended their product offering to women and kids. Diamond has never been stronger and is here to stay. Get the #diamondlife at Zumiez.

diamond jenny tee

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How To Make Environmental Change At The Local Level

mountain top

Lincoln Peak, looking to the Southwest Photo credit:

Protecting the environmental is a monumental task and it can be overwhelming just thinking about where to start. To be effective at preserving our environment it is important to start small and set your sights on preserving your environment at the local level. If you adopt the mantra “Think Globally, Act Locally” you will be more successful at administering change.

So where do you start? It depends on how you want to contribute. If planting trees or rebuilding streams are not something you can do contact your elected officials and tell them that you need their support in protecting our environment.

Start at the top of the food chain with most important being the president.
Twitter: @BarackObama

Next work your way down to the state and local levels. Here is how to contact Washington state representatives.
Twitter: @CantwellPress

Twitter: @PattyMurray

Twitter: @BLMdirector
Email: (Neil Kornze)

If you are an educator at any level an easy acronym to teach is T.R.E.E.S. which will empowers others to become stewards of the environment.

    T = Teach
    R = Recycle
    E = Establish protected areas
    E = Energy conservation
    S = Stewardship

Lastly, once you have contacted your local representatives and inspired others to preserve their local environment it is time to get your hands dirty and begin protecting the environment. No matter where you live these are the top 10 ways to protect your local environment.

What you can do locally:
1. Trail (path) restoration
2. Indigenous tree and shrub planting
3. Greenscaping
4. Grow your own garden
5. Adopt a watershed
6. Organize a trash clean up
7. Monitor air quality
8. Take shorter showers
9. Sign up for the P3 Expo
10. Carpool, take mass transit, ride a skateboard

I look forward to reading your comments.

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Grinders (2014) Skateboard Movie Trailer

grinder app

Grinders (2014) "TRAILER" from Nick Genova on Vimeo.

Hands down the best trailer I have seen in a long time. The video editing is superb, the cinematography is perfect, and the skating is great, combined with a soundtrack that you want to download it is no wonder that this video won awards. Grinders is the winner of the top prize (Best Overall) for Converse and Kingshit Magazine's "Connect the Dots" 2014 competition.

'Grinders' is a fake trailer that explores the world's perception of skateboarders. For many people in the "real world", a skateboard is nothing but a useless wooden toy, something that gets thrown away when you grow up. This film is for the misunderstood people who never threw it away.

Connect the Dots is an international skate-film/photography competition which takes place during the month of July. Teams of up to 10 skaters/filmers have 30 days to film a 5 minute creative film, as well as submit 10 photos to Kingshit Magazine. In 2014 the total prize money doubled, going from $10,000 to $20,000. For the Third year in a row Nick Genova and his team took the top prize.

Written and Directed by Nick Genova

Nick Genova
Chris Wardle

Contributing Writer
Aidan Johnston

Jesse Landen
Aidan Johnston
Paul Liliani
Corey Lof
Nick Latimer
Zach Roy
Matas Nakrosius
Brice MacInnis
Erik Tarlowski
Nick Genova
Wojtek Zawada
Tom Morrison
Nicole Tetrault
Aaron Wynia

Post-Sound Mixing
Patrick Simms

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The History of Nike SB

history of nike sb

December 26, 2012 Written by:

As one of the leading companies in sports equipment and apparel, Nike has strived to stay on top with their revolutionary technology and innovation. With a diverse range of focuses, Nike turned to the world of skateboarding in the late 90’s brining their idea for the future, respect for the past and creative outlook to the table, creating the new brand Nike SB and forming a team with some of the most famed names in skateboarding.

Prior to the launch of their skateboarding specific brand, Nike began producing and selling skate shoes in 1997. The idea for Nike to produce skate shoes came from the large group of skateboarders who were already skating in popular Nike basketball shoes. Modeled after other skateboarding shoe brands, Nike took their Dunk model and added padding to the tongue and collar to protect against the impact of skateboarding. In their first attempt at launching a skateboarding shoe Nike did not fair so well against the market of already established skate shoe brands, and was not recognized as a core skateboarding brand. A few years after their attempt in the skateboarding industry Nike introduced its new brand in 2002, Nike SB which stands for Nike Skateboarding. Shifting the focus specifically to the design and production of skateboarding shoes would be no easy feat since the design of a skateboarding shoe seems like a complete contradiction. Nike had to formulate designs that would feature enough cushioning to protect the skateboarders feet from the pavement and boards, while at the same time providing enough feel and control for the board. They would also need to find a way to construct a shoe that was durable enough to withstand the wear and tear of skateboarding while keeping the design light and breathable, and they also had to mix the ideas of tradition with progression. One of their first models the Nike SB Low Pro Dunk was a revision of a popular basketball shoe where they added a Zoom Air Unit cushioning and additional padding in the tongue and collar to provide skateboarders they extra protection they needed. Following the Dunks, Nike released four more models, the Angus, FC, Delta Force and URL. Despite the launch of Nike Skateboarding and its release of different models of skate shoes, Nike SB continued to struggle against other core brands.

Shortly after emerging into skateboarding, Nike SB tried a different approach to help improve the sales, marketing and image by signing professional skateboarder Paul Rodriguez Jr. to the team in 2004. Often times labeled the Michael Jordan of skateboarding, Paul Rodriguez was awarded Transworld’s Rookie of the Year in 2003 and took home the gold in the 2004 Summer X Games. The addition of Paul Rodriguez to the Nike SB team helped improve the brand’s image while continually growing Nike’s reputation of sport superstars. A year after Paul Rodriguez joined with Nike SB, he began working directly with Nike to formulate his first pro model skate shoe, creating the P-Rod signature series. Unlike other skate shoes the P-Rod series features state of the art technology designed by Nike such as visible Zoom Air to help add cushioning as well as board feel. As the P-Rod series evolved so did the technology, with 5 different series the P-Rod shoe continues to be a highly sought after skate shoe for both its durability and style.

As Nike SB continued to grow their professional skate team grew as well. In 2007 Nike SB released their first skateboarding video called “Nothing But The Truth” and featured names like Paul Rodriguez, Stefan Janoski, Eric Koston, Omar Salazar and more including amateur riders and a few flow riders. A few years later in 2009 pro riders Stefan Janoski and Eric Koston were signed to the Nike SB skateboarding team, followed by Omar Salazar in 2010. After their arrivals Nike worked with both Stefan Janoski and Eric Koston to create their own signature model shoes, the Nike SB Zoom Stefan Janoski and the Nike SB Eric Koston. With each new model of shoe, Nike incorporated new technology to enhance the performance of each shoe. The Zoom Stefan Janoski shoes feature the Nike Zoom Air insole and air pocket for extra impact support. In 2010 Nike introduced Lunarlon, a super soft and lightweight foam into the market. The Nike SB Eric Koston was the first shoe to feature Lunarlon as well as omit the midsole entirely, enhancing impact support while keeping the shoe lightweight and flexible.

Over the past 10 years Nike SB has played a huge role in the skateboarding industry. With their determination, eye for talent, and creativity fused into technology Nike was able to push past the hurdles and competition and establish themselves as a one of the core skateboarding brands. Featuring some of the most well-known and talented riders in skateboarding, like Paul Rodriguez, Eric Koston, Stefan Janoski and more, Nike continues to bring their innovation and new designs to the world of skateboarding while constantly pushing the envelope of design and technology further than it has ever gone before.

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Satisfied With These Results Test

satisfied with these results

satisfied with these results test
Google is apparently surveying customers on how satisfied searchers are with the search results that Google presents on the search engine results page. It appears that this “Satisfied With These Results” test is only being tested on mobile phones as with extensive testing that I have done this morning (January 30th, 2015 11:26 AM) I was not able to Google’s emoji Likert scale of satisfaction to appear on the search engine results page when performing queries on a desktop or tablet. I also found it interesting that I only received the Satisfied With These Results survey to appear when using Safari and could not get the survey to appear while using Chrome. Perhaps, this is ploy by Google to create an annoying pop-up feature in the Safari browser that would further encourage users to use Chrome or it could be that they did not want to muddy the Chrome experience. Has anyone else received this test on any other device or other browser? I look forward to comments below.

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Protect The Arctic Refuge

Polar Bear

This is a significant moment for the future of the Refuge. President Obama has shown great leadership and commitment to the Arctic National Wildlife Refuge by being the first president to call for the strongest possible protection for the Coastal Plain.

The Obama administration has made a historic Wilderness recommendation for the protection of
the Arctic National Wildlife Refuge’s Coastal Plain as part of its Comprehensive Conservation Plan (CCP).

Like the Grand Canyon, Yosemite, and all the iconic places protected by those generations that have come before us, the Arctic National Wildlife Refuge must be here for future generations to enjoy. You can thank the President directly on the White House Facebook page by liking and sharing the White House CCP post:

Thank you, President Obama, for protecting the Artic National Wildlife Refuge! #ProtectTheArcticRefuge

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Bearded Beanie vs. the Bearded Face Mask


Having only heard of the bearded beanie through friends who spouted angst against the bearded beanie claiming…

“There is no more joy than a snowboarder could receive than to have your beard filled with ice chunks and snowflakes”

I didn’t seek out the beard beanie upon first hearing about it plus, I easily grow a beard so gnarly that lumberjacks become filled with envy there was no reason to seek out the bearded beanie. I also didn’t seek out the bearded beanie as it reminded me of another bearded item. Which come to think of…would be an awesome bearded bandana! For anyone designing aforementioned graphic bandana please send me a sample and I’ll gladly wear it.

So the other day I was cleanly shaven and saw the bearded beanie being worn by a skier atop Crystal Mountain. Now it was 22 degrees with a wind speed of at least 10mph so it felt like it was 10 degrees and I thought that skier’s face looked warm, dry, and hidden safely from the elements behind his bearded beanie. While the functionality of the bearded beanie may be providing the warmth there was no way that guy was ever going to get a date with that thing on his face. I have never tried wearing the bearded beanie and maybe it is just so comfortable that I don’t know what I am missing.

Enter the bearded face mask…unlike the bearded beanie the bearded face mask isn’t knitted and won’t soak up water like a wet dog. The bearded face mask is the solution for those who want to add protect their face in the absence of a beard. It is quick drying, adjustable, lined with soft fleece and cooler in every way. While I have yet to rock a bearded beanie a bandana on a blustery cold day has saved my skin from ice razors on many occasions.

bearded face mask

Get a fun new way to protect your face from chills on the mountain with a brown beard front side with a velcro back for a custom fit.