Satisfied With These Results Test

Google is apparently surveying customers on how satisfied searchers are with the search results that Google presents on the search engine results page. It appears that this “Satisfied With These Results” test is only being tested on mobile phones as with extensive testing that I have done this morning (January 30th, 2015 11:26 AM) I…

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Bearded Beanie vs. the Bearded Face Mask

Having only heard of the bearded beanie through friends who spouted angst against the bearded beanie claiming… “There is no more joy than a snowboarder could receive than to have your beard filled with ice chunks and snowflakes” I didn’t seek out the beard beanie upon first hearing about it plus, I easily grow a…

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Schema Markup

Schema is a type of markup that webmasters can use to markup HTML pages in ways recognized by major search engines including Bing, Google, Yahoo! and Yandex. Search engines have become increasingly more reliant on schema to improve the display of their search results. It should be noted that Schema is a type of Microdata…

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Marketing Redefined as Relationship Building

Marketing by definition is the process of communicating the value of a product to customers for the purpose of selling. Conventionally the digital marketing channels are defined as paid, organic, referral, social, and email. While relationship building is not specific to a channel marketing without relationship building is very expensive because acquiring new customers is…

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Cyber Monday Deals

Zumiez has the best Cyber Monday deals for teens and young men and women with over 1300 BOGO free deals. Here is a small sample of the incredible BOGO free deals you can find today at Men’s Empyre Boxers two for $0.98! Trillium Tank Tops two for $1.98!…

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E-commerce Marketing Coordinator

Zumiez is hiring for an E-Commerce Marketing Coordinator. Individuals interested in this position should apply online at Primary responsibilities include coordinating product feed, performing site audits, improving email segmentation groups, optimizing Meta data, writing CMS and ad copy, building referral links, claiming local search results, and keyword research. Zumiez is a leading specialty retailer…

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Screen-Shot-2014-08-13-at-4.52.55-PM Magento is a powerful, scalable eCommerce solution that allows site managers to control multiple store views from one administration panel. The ability to control multiple store views is definitely underestimated and undersold from a search engine optimization (SEO) perspective as store views can offer personalization and localization. Additionally, having control over a second store view can create opportunities for A/B testing and even allow a SEO to test URLs for categories and product pages.

Adding a new store view in Magento can be done in four steps but before creating a new store view it is important to note that by creating multiple store views using the same catalog may introduce a new parameter to your URLs.

Normally, a new parameter only means the page with the parameter is a variation of the page without the parameter the Webmaster can control of the crawling of new parameters within Google Webmaster Tools (GWT). However, when a new store view is implemented there is a sneaky “___store” parameter that may be added to every URL on your website. The new parameter has just created a duplicate page for every page on the website and creates a very high risk of being penalized for duplicate content. Even if the site is not penalized for duplicate content the page with the new parameter will become indexed, cached, and shared with the incorrect or un-optimized URL. It is also worth to note all the new URLs will have a page authority of 1 and the duplication of your site content will wreck havoc on your search engine optimization efforts.

When a store view is initially installed the configuration settings are assigned to “default” and if a website only has a single store view the default value should never appear in the URLs of the site. Upon implementing a new store view the “___store” parameter with the value of default may be added to every URL within the original store view. This can be prevented if the “___store” parameter has not been commented out in the Magento Catalog widget.

If you are currently running multiple store views and are uncertain if this parameter exists on your domain using the Google operator site: and “___store” you can find out if the new store view is causing duplicate content. Here’s how to do it: “___store” (that’s three underlines)

If you find that your pages have been indexed and duplicated with the “___store” parameter it may be recommended to use GWT to decide how Google should index your content. Caution: Use this method only if you’re sure how parameters work. Incorrectly excluding parameters could result in many pages disappearing from organic search results.